business podcasts in ireland: what it actually costs
ireland · pricing
What they cost, and who's actually doing one.
If you've been asked to look into a podcast for your business, you've probably already noticed the problem. Almost everything written about business podcasts is written for an American company with an American budget, talking about an American market. None of it tells you what's actually happening in Ireland, what it costs here, or who's actually doing this well.
So here's a straight answer.
who's actually doing this in ireland
Not many, honestly. Business podcasting in Ireland is still a small pool. Most of the Irish companies running a show are B2B rather than consumer facing, recruitment firms, professional services and companies selling into other businesses rather than the public. That's not a coincidence. A podcast works best when your buyer is a specific person you can name and speak to directly, and B2B companies tend to know exactly who that person is.
The agencies serving this market are just as thin on the ground. There's a small handful of Irish podcast producers and studios, most still built around the old audio only model, a feed on Spotify and Apple Podcasts and not much else. That's worth knowing before you hire anyone. Audio only made sense five years ago. It doesn't anymore. Your buyer is far more likely to find an episode through a YouTube search or a LinkedIn clip than through a podcast app, which means the show itself needs to be built for video first, with audio as one output rather than the whole product.
what it actually costs
Nobody in this space likes publishing real numbers, so here's a straight answer to that too.
That's the entry point, not the ceiling. More clips, more platforms or more editing time moves the number up. It should never move without you knowing exactly why.
Either way, be wary of a quote that doesn't break down what's actually included. Three clips and a thumbnail is a different job to fifteen clips and a full social calendar, and the agencies who won't tell you that up front usually aren't the ones you want handling your show.
what to ask when you're looking for a podcast producer
You don't need to know anything about podcast production to hire well. You just need to ask the right questions, and know what a good answer actually sounds like. Here are four, and what to listen for in the reply.
“What do you need to know before we start?” Ask it, then listen to what they ask back. A good answer starts with questions about who you're trying to reach and what you want that person to do next. A red flag answer jumps straight to your recording setup, episode length or how many episodes you want a month.
“What would you actually change about this recording?” Hand them something rough, an old voice note, a badly recorded meeting, anything. A real editor has an answer in seconds, specific and technical. A vague answer, or one that sounds like it's describing a tool rather than a person who actually listened, is the red flag.
“How will people actually find the podcast?” If the answer is SEO, or Spotify, or being on all the platforms, that's not an answer, it's a red flag. SEO takes years to show up. Keywords don't work the way they used to. Audio platforms don't recommend a new show to a new listener the way a video platform does. What you want to hear is that they understand how an algorithm actually works, or how to reach the specific audience you're trying to speak to. That's a plan. Everything else is a hope.
“What do we need to get right?” This is the one that separates people fastest. A technical answer talks about the microphone, the music bed, a thirty second intro, forty minutes of chat. None of that is wrong, but none of it is the point either. A psychological answer talks about giving someone a reason to click, and using the opening moments to speak directly to the person you're trying to reach and confirm they were right to click. One describes equipment. The other describes a person. Hire the one talking about the person.
where keystone fits in
We built Keystone Podcasts around exactly this gap. We're a small team, not a call centre agency, and every show we work on gets treated as video first from day one, because that's where your buyer actually is. No AI generated clip and flip production standing in for real judgment, just people who've done this work themselves and know what a podcast actually needs to do to be worth your time.
If you want an honest number for what your show would actually cost, not a vague range, book a call with us. We'll tell you straight, and if a podcast isn't the right move for you yet, we'll tell you that too.
book a call