podcast production for b2b companies
most agencies start with a microphone.
we start with a reason.
keystone is a youtube first podcast and content agency for b2b companies and expert led brands. we treat a podcast as the keystone of a bigger content strategy, not a channel on its own. we start with who it is for, what it is supposed to change and how we will measure that. then we build the show around the answers.
shows we work on
wiser than before
aba business leaders
the boston quantara podcast
600 seconds in hr tech
top 100 golf clubhouse
psychiatry tomorrow
ux institute
open book podcast
the hr room
our podcasts feature leaders from
source of leads for a healthcare consultancy's show, overtaking referrals within six months
more video views than audio listens across the same wiser than before episodes, 197,400 versus 13,200
rise in YouTube impressions for a golf media client after moving to video first production
process
the case before the microphone
a lot of shows get built backwards. someone buys the equipment, records ten episodes, then asks why nothing happened. we do it in the other order.
the case
why this company, why now, and who is actually meant to be listening. every project has a finite amount of time and budget, so we work out where that should go before a single episode gets recorded, not after.
the build
end to end: recording, editing, sound, video and publishing. episode fifty gets the same attention as episode one.
the proof
downloads are not the only number that matters. we track what the business needs to see and tell you plainly when something is not working.
you bring the expertise. we run the show.
from format and recording through editing, publishing and performance review, keystone acts as the production team behind the podcast. you don't need to manage freelancers, troubleshoot recording setups or work out what to do with the episode once it's finished.
the content engine
one recording, a full content strategy
sixty minutes of your time doesn't just make an episode. it runs your video, audio, social and search channels for the week, built for YouTube first and everywhere else after.
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youtube videothe main asset. cut for retention, not just cut down.
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podcast audiomastered for the feed, wherever people already listen.
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social clipsbuilt out for linkedin, instagram or wherever else your channels live. chosen and edited for the hook, not picked by ai.
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show notes and search copywritten to be found, not just to look complete.
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a supporting blog postextends the episode into search and onto your own site, written by a person, not generated by ai.
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on camera coachingfor hosts and guests who haven't done this before.
the work
what changes when youtube comes first
YouTube isn't the destination, it's the dashboard. it tells us how long people actually stay and what they searched to find them, real feedback that decides our next move, not just where the episode ends up. a few of the shows we produce, and the business result each one is built around. guests across them have included the engineer who built Amazon's Alexa and c suite leaders from Oracle, HiBob and Docebo.
health practitioner — personal brand
wiser than before
an audience managing chronic health conditions, frustrated by conventional medicine, who wanted real answers, not polish. the channel's biggest video to date was shot on a guest's laptop webcam with no microphone, and grew the show from zero to 3,000 subscribers.
result
b2b — healthcare consultancy
aba business leaders
a weekly show for a consultancy serving applied behaviour analysis providers across the US, now ranked number one in the US for ABA business podcasts. we handle production, consultation and the growth strategy behind it.
result
b2b — hr technology
600 seconds in hr tech
a fifteen minute video series hosted by analysts at RedThread Research, built for hr leaders who do not have an hour to spare on marketing fluff.
format
sport — member travel club
top 100 golf clubhouse
recorded remotely and in person, built to drive visibility for an exclusive golf travel club. we handle video and audio editing, social clips and publishing.
result
who's behind it
what holds a show together
it has to be worth listening to. and it has to be worth making. keystone is not two producers doing the same job twice. bren has spent his career working out why people click, why they stay and why they leave. max comes from sales, business and b2b podcasting. one side asks whether people will watch. the other asks whether the business will pay. a good show needs both.
dublin, ireland
YouTube specialist obsessed with audience behaviour, seventeen years in broadcasting with RTÉ, MTV, BBC and Brown Bag Films.
plymouth, uk
b2b podcast specialist with a background in sales and business, production work aired on BBC Radio, Radio X and HBO Max.
our work has been heard on
from clients
in their words
some of the strategies brought in led to 5x subscribers in under six months, and top videos that grew 25x.
keystone is the best investment in marketing I make each month. my podcast listenership is growing month on month.
a true creative team, and one I would trust again without a second thought.
fit
who this is for
built for
companies that already have something worth saying, and an audience worth reaching, who want a partner that treats the show as a business asset rather than a hobby.
not built for
a weekend project recorded for fun. we work with companies that expect a return, and we would rather say that upfront than waste your budget finding out.
get in touch
let's find out if this is worth doing
a short call, no pitch deck. bring the idea for a show, or bring the doubt about whether you need one at all. we will give you a straight answer either way.